Social Media Coordinator

Job Description

 

 

JOB SUMMARY: 

 

The Social Media Coordinator will play a crucial role in executing United’s social media strategy. The individual will be responsible for fulfilling day-to-day social media needs across the Bank’s social platforms, including Instagram, X, Facebook, and LinkedIn. This position will work closely with the Social Media Manager to create engaging social media content, engage with customers, maintain the Company’s social media channels, and support the implementation of all social media initiatives. 

The ideal candidate is a creative individual who is passionate about social media communications and trends with an interest in the financial services industry. The Social Media Coordinator will collaborate with various teams to drive brand awareness, grow followers across all platforms, and build community through meaningful engagement. 

 

 

RESPONSIBILITIES:

 

 

•    Work closely with the Social Media Manager to execute the company’s social media strategy
•    Write engaging social media copy and collaborate with internal teams to create visually-appealing and on-brand multi-media assets
•    Maintain the social media content calendar and contribute to the Communications team’s editorial calendar
•    Schedule social media posts in accordance with the content calendar
•    Monitor and respond to comments, messages, and mentions on social media platforms in a timely manner
•    Track performance to measure the success of social media initiatives and prepare monthly performance reports
•    Assist in project management for social media campaign planning, development, and distribution
•    Conduct research and keep up with the latest industry trends and news to make recommendations for innovation and optimization of United’s social media strategy
•    Adhere to compliance regulations of social media
•    Support the implementation of paid campaigns
•    Contribute to varying marketing & communications projects as needed

 

 

SKILLS/QUALIFICATIONS:

 

 

•    Bachelor’s degree in marketing, communications, journalism, or a related field required
•    Minimum of one (1) year marketing, communications, or social media experience required
•    Prior working experience in a customer service role highly desired 
•    Strong understanding of social media platforms (e.g., LinkedIn, Facebook, Instagram, X), success metrics, and trends
•    Excellent verbal and written communication skills with an eye for detail and creativity
•    Experience with graphic design software (e.g., Canva, Adobe Creative Suite) and content creation
•    Familiarity with social media management platforms (e.g. Sprout, Hootsuite)
•    Proficiency in video editing preferred 
•    Proficiency with Microsoft Office products
•    Time management and project management skills

 

 

KEY COMPETENCIES:

 

 

•    Understanding of company and compliance
•    Communication skills
•    Ability to manage multiple projects and deadlines at once 
•    Professionalism
•    Creativity 

Company Profile

At United, we value all of the relationships we have built since 1839. We are committed to providing each relationship with an unmatched level of service. While we offer competitive products, services, rates, and technology, the level of service we provide and our commitment to building relationships is what sets us apart from our competitors. Our 211 full-service banking offices and 15 loan origination offices in West Virginia, Maryland, Virginia, Ohio, Georgia, Pennsylvania, North Carolina, South Carolina and Washington, D.C. are each built on customer service and commitment to the community. United is backed by a history of safe, sound and secure banking practices that have allowed us to navigate through decades of changing economic environments. Because of this, our employees, customers, shareholders and communities can rely on us to be their banking partner for decades to come. At United, our strength is our people, and we are committed to nurturing an inclusive culture that is reflective of the communities we serve; celebrates diversity of thought, backgrounds, and experience; promotes respect and a shared purpose; and aligns with our core values. Member FDIC. Equal Housing Lender. Equal Opportunity Employer.