Digital Banking Specialist

Job Description

We are seeking an experienced and dynamic Digital Business Analyst to support the execution of our digital strategy in alignment with business priorities and goals.  The ideal candidate will be instrumental in coordinating cross-functional teams and overseeing the digital customer experience across the website and online account opening, ensuring alignment with business objectives.  Support digital marketing tactics and applications from initiation to execution within both 3rd party and owned spaces.  

RESPONSIBILITIES:

•    Support Digital Strategy, Marketing & Sales in developing and executing digital strategies that enhance online customer experiences, engagement, and online sales
•    Maintain and update the BankWithUnited.com site with content updates using the CMS 
•    Respond to urgent requests and help write and create website copy and assets that align to needs
•    Manage website tools such as calculators, translation and site search and make updates as necessary
•    Oversee the execution and delivery of digital campaigns that includes writing campaign briefs aligning with the overall digital strategy 
•    Collaborate with internal stakeholders to achieve approvals and feedback and work within guidelines, processes and workflows 
•    Partner with internal and external teams and vendors to deliver creative assets that can be executed within various owned platforms 
•    Use analytic platforms and report on monthly site performance, tools usage and digital marketing tactics  
•    Use data driven insights to recommend optimizations and enhancements for ongoing programs
•    Create test plans to influence engagement across the site while also be integral in quality assurance
•    Foster a culture of continuous improvement by regularly evaluating digital strategy processes and outcomes 
•    Manage project timelines and resources to ensure deliverables are met 
•    Manage localization efforts and make updates as necessary working closely with 3rd party vendor
•    Understand KPIs and develop website and program enhancements that can be tested, optimized and implemented
•    Apply SEO tactics to boost organic search results at both local and regional levels
•    Maintain a content calendar for a relevant financial literacy online library and make product updates as necessary through the website 

Qualifications

Bachelor’s degree in related field of study 
•    3-5 years of related digital marketing, digital project management or digital analysis experience, preferably within the financial industry
•    Strong understanding of content strategy, including experience developing, managing, and optimizing content for SEO and websites
•    Experience with analytics platforms (e.g., Google Analytics or Adobe Analytics) and personalization capabilities 
•    Familiarity with design tools such as Adobe Photoshop or Figma
•    Understanding of web design best practices, a plus
•    Excellent written and verbal communication skills
•    Knowledge with content management platforms preferred, such as Adobe Experience Manager  
•    Ability to travel up to 20%.

This job description is not intended to be all-inclusive and the employee will also perform other duties as assigned.  It is not an employment contract.  United Bank reserves the right to modify job duties or job descriptions at any time.  

KEY COMPETENCIES:

•    Industry Expertise
•    Digital Expertise
•    Effective Communication and Presentation Skills
•    Creativity
•    Consensus Building

Essential Functions:  

•    Sitting for extended periods of time.
•    Sufficient dexterity of hands and fingers to efficiently operate a computer keyboard, mouse and other computer components.
•    Ability to converse and exchange information with all levels of staff within organization.
•    Ability to observe, perceive, identify, and translate data.
•    Ability to travel via air, rail, automobile and/or bus.

Company Profile

Please click here to access a list of benefits for which this position is eligible. Additional information regarding United's Mission, Values and Culture can be found here.

At United, our strength is our people, and we are committed to nurturing a culture that is reflective of the communities we serve; promotes respect and a shared purpose; and aligns with our core values.

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, status as a protected veteran, or any other characteristic protected by law.