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Digital Strategy Manager

Date: Jun 9, 2022

Location: Charlotte, NC, US

Company: United Bank

Job Description

This leader and their team will own the end-to-end digital banking experience for United Bank’s Retail and Business customers.


  • Responsible for bringing the digital strategy to life for United Bank’s consumers and clients.
  • Serve as the vanguard for the bank's evolving channel experiences to enable customers to manage their finances, plan and budget for the future.
  • Develop proposals for further development of the organization and business process to support the business strategy. 
  • Identify opportunities to align the digital strategy to the enterprise strategy, provide recommendations, business case and execution plans.
  • Contribute, develop and maintain the digital roadmap.
  • Maintain and develop measurement plans in a result driven culture.
  • Ability to collaborate on, lead and deliver complex initiatives across the organization
  • Effectively manage staff and provide guidance and leadership.
  • Responsible for strategic and resource planning with the digital team and partner with external and internal stakeholders.
  • Responsible for agency and vendor management including creative oversight, digital experience and budgets.



  • Bachelor’s degree in a relevant field is required.  Master’s Degree highly desired.
  • Minimum of seven (7) years of working experience in digital commerce strategies, technology, digital marketing, vendor management and Fintech partnerships is required.
  • Minimum of seven (7) years working experience in a Retail/Commercial banking leadership role with financial institutions or equivalent consulting role is required.
  • Minimum of three (3) years of successful direct staff management experience is required.
  • Prior working or learned experience in P&L management and/or budgetary planning experience with Finance required.
  • Proficiency in Microsoft Office products is required.
  • Ability to travel up to 20%.



  • Industry Expertise
  • Leadership
  • Effective Communication and Presentation Skills
  • Creativity
  • Consensus Building


Essential Functions:  

  • Sitting for extended periods of time.
  • Sufficient dexterity of hands and fingers to efficiently operate a computer keyboard, mouse and other computer components.
  • Ability to converse and exchange information with all levels of staff within organization.
  • Ability to observe, perceive, identify, and translate data.
  • Ability to travel via air, rail, automobile and/or bus.

Company Profile

At United, we value all of the relationships we have built since 1839. We are committed to providing each relationship with an unmatched level of service. While we offer competitive products, services, rates, and technology, the level of service we provide and our commitment to building relationships is what sets us apart from our competitors. Our 211 full-service banking offices and 15 loan origination offices in West Virginia, Maryland, Virginia, Ohio, Georgia, Pennsylvania, North Carolina, South Carolina and Washington, D.C. are each built on customer service and commitment to the community. United is backed by a history of safe, sound and secure banking practices that have allowed us to navigate through decades of changing economic environments. Because of this, our employees, customers, shareholders and communities can rely on us to be their banking partner for decades to come. Member FDIC. Equal Housing Lender. Equal Opportunity Employer.

Nearest Major Market: Charlotte

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